An effective use of the telephone in your business can also ensure your other marketing efforts are more memorable and effective. In fact, direct mail combined with the telephone will dramatically improve your market penetration and overall sales productivity, particularly with existing customers. And with inactive customers, you’ll create a one-on-one opportunity for them to provide you with valuable feedback. It’s definitely worth your time and effort to capitalize on the investment you made to gain them as a client initially.

With the recent focus on the struggling economy, we’ve seen a lot of press on how marketers are adjusting their business and budget. As your email service provider, I wanted to share three facts and one myth related with your business list.

Fact 1: With a recessionary market, marketers are being asked to cut budgets and shift resources to channels & programs that deliver high ROI.

Fact 2: Email ROI far surpasses other channels and will continue to do so.

Fact 3: The Interactive Market and Email Marketing is slated for growth and exciting new changes.

MYTH: Marketing organizations have a fully optimized email marketing channel.

Therefore, if your business got no list you will be left far away from others. For those who involve with real estate industry, mortgage mailing list is compulsory for them.